Based on who they are, posters are the greatest at what they do: information disseminators who catch attention. You might have a successful advertising campaign if you use the right font, the appropriate images, and the appropriate amount of information. Good can still be improved upon, therefore allow us to introduce you to the QR Code. 

With the use of QR Codes, you can engage your audience more, draw in new clients, and provide more in-depth descriptions of your goods and services. Customers may interact with you, and your product, and share information with you with just a single scan from their mobile devices. Masahiro Hara, the chief developer of DENSO WAVE, came up with the concept of the square, which is a 2-D Code development of the barcode. And the rest is history, as they say. Since its debut, the QR Code has revolutionized marketing and information sharing. It can contain up to 7089 numbers, or 4296 characters, including punctuation and special characters.

1. Suspense and eagerness

The #forthethrone quest was introduced by HBO on their website and social media accounts around the same time as Game of Thrones unveiled their season 8 poster. It was fantastic and definitely fits the show’s premise as well as the poster design for the last episode, The Iron Throne, very well. But both of these marketing campaigns remained fragmented in the absence of a QR Code. This quest, along with other amazing efforts like Bleed for the Throne or Create for the Throne, remained unknown if you saw the banner but do not follow Game of Thrones or HBO on their different social media accounts.

Therefore, add more to your posters than just a lovely, glossy print. Make sure they’re silly, cheeky, and bold. They already play with people’s imaginations, as was evident when Jordan Peele’s latest “Us” movie poster was out and a number of fans started looking for hints in each and every visual cue. With QR Codes, you can link your print marketing to your digital efforts, which broadens your options for creating suspense and expectation. 

By including a Video QR Code on your poster, you may engage more customers with elaborate scavenger hunts or special behind-the-scenes tours. You can share tracks from the original soundtrack or a podcast interview with the cast and crew with our MP3 QR Code. Or, who would have thought, use our Dynamic URL QR Code, which enables you to link to any page on the web, such as your homepage, a video, a contact form, social media pages, etc., to direct more visitors to your website from your poster. You merely need to connect the links to your audience because they are already there.

2. Draw in a bigger audience

Speaking of, it would make pretty boring content if we simply accepted what we currently have. The assumption that everyone in this digital age instantly follows anything is correct, but if you don’t give them a reason to follow you, why would they? We’re giving you the tools to spread the word about your outstanding idea, movie, product, or event to as many people as you can. QR Codes may link all of your marketing efforts, whether they are engaged with your print or digital campaigns. 

3. Provide the information.

IPosters are well-known for their use in the entertainment sector, but they also have an important place in presentations for both corporate and academic purposes. Make your arguments more compelling with our PDF QR Code, which enables you to link audiences to more content and cited works supporting your claims. QR Codes allow you to link to a broad variety of information from your poster. 

You may now offer a digital version of your brochures, periodicals, catalogs, newsletters, eBooks, and other materials. Additionally, users can access your information at any moment while on the go because they can save papers directly to their smartphones. Offer a preview of your product with our Image Gallery QR Code, which enables you to construct an album presenting it from multiple angles, if you are at a conference and want to do something a little more visually appealing.

4. Control events

Effective posters get attention, but don’t let them become another fleeting aspect of your marketing strategy. Instead, encourage the relevant individuals to attend your event by providing them with useful information they can save directly to their mobile devices using our Event QR Code. You can describe your event, provide the date, address, and venue information, link to Google Maps for directions, and include a button to buy tickets or register with a mobile-friendly page. Visitors can instantly add the event to their calendars from the page and get in touch with you for more details.

5. Calculate and market

You cannot make improvements to your campaign if you are not measuring its success. A dynamic QR code offers a wide range of opportunities, but one of the most important is the ability to track statistical data that is essential for optimizing your marketing campaign by determining what worked and what did not. You will learn about the location, date, time, device, and operating system utilized for each scan in addition to the frequency and uniqueness of scans. You will always be aware of the performance success of your QR Code thanks to this real-time data. Learn more about all the advantages of using our tracking tool by visiting this page.