QR CODE ON FOOD PACKAGING
By incorporating QR Codes on your food packaging, you may enhance your marketing efforts, grow long-term client loyalty, and add value to your delicacies.
Food Packaging for Future
A trustworthy supply chain
Eco-friendly packaging for food
Plan your marketing strategy
The Advantages of QR Code Use on Food Packaging
Consumers demand greater transparency, sustainability, and provenance information regarding food, as well as less wasteful packaging. Trends that influence brand growth include those related to ingredients, discoverability, and social impact. But how can you link customers with information about your supply chain, from raw materials to shelves, without stacking unnecessary packaging?
1. Future packaging
By establishing a connection with your customers with QR Codes, create an interactive experience for them. Think about changing how people learn about your food products! In order for people to monitor your food product, you can lead them to a video playlist that shows the origin of your raw ingredients from fields through packaging to the consumer’s hands. Offer consumers recipes that are easily accessible, a list of ingredients, nutritional information, or allergy information using a PDF QR Code. Print a Coupon QR Code on your packaging if you want to make it simple for customers to store coupons and use them for their subsequent purchases. With just one scan, consumers may access their inner extreme coupon and save the coupon to their mobile device, share it, and redeem it.
2. A trustworthy supply chain
The tale of Raw Seafoods, a U.S.-based seafood provider, was recently highlighted by Seafood Source. Raw Seafoods sought to address the growing customer mistrust in seafood, which was centered around sustainability, food safety, and seafood fraud. They hope to enhance brand recognition and, consequently, sales by establishing a trusting connection between their whole supply chain and their customers through the use of QR Codes. By providing immediate access to information before users ever buy a product, QR Codes foster trust.
3. Eco-friendly packaging for food
Let’s face it: in today’s cutthroat market, consumers will not have much faith in firms that do not take sustainability into account and do not employ environmentally friendly marketing strategies. When it comes to decreasing food package waste and integrating your brand with technology, QR Codes offer a sleek, simple answer. Additionally, you may easily change the data added to your QR Code, such as a list of ingredients or allergens, without having to reprint or regenerate the Code, which reduces waste and printing expenses.
4. Plan your marketing strategy
By enhancing your strategies with our Dynamic QR Codes’ tracking technology, empower your marketing team. Register the frequency, location, time, and device used to scan your codes so you can keep track of the effectiveness and shortcomings of your informational campaign. If you don’t get real-time input, how else can you make your smart packaging better? You may get enlightening facts through QR code tracking that help you spot patterns and alter your campaign to maximize its performance.
Best Practices for Using QR Codes on Food Packaging
There are a few things to consider when constructing your design if you plan to employ QR Codes as part of your food packaging marketing strategy. The QR Code is no longer just one color; you can now employ a range of design possibilities to draw in your target audience. Here are some suggestions.
1. Include guidelines
The printing of QR Codes on food packaging without a brief, written description of what the consumer would benefit or learn from scanning the code was one major error that QR Code users have made in the past. If you don’t encourage customers to scan your Code, all of your marketing efforts will be for nothing.
2. Frame it
Your QR Code can match the look of the food packaging or the brand identity of your business with the help of our customizable frames. When creating your QR Code, you will have access to a large selection of pre-made frames with various Call to Action (CTA) phrases and color choices. You can further customize if you wish to include individualized information by choosing a different shape, a different icon, or even adding your own text. Visit this page to view our guide to QR Code frames.
3. Incorporate a logo into your QR Code.
You can decide to include a logo in the middle of your QR Code after choosing a frame option and customizing the size, color, and form of your Code. Despite the fact that there are a few pre-made alternatives available, you can also submit your own logo or a custom call to action (CTA), such as “Track me,” “Like us,” or “Read me.” So that QR Codes may continue to be scanned, our system automatically determines the optimal and largest size for your logos, so you do not have to bother about making the proper adjustments.
4. Keep your creations.
Let’s imagine you want to advertise a new, seasonal flavor that is only available for a short period of time, or you want to maintain the consistency of your design after growing your business to offer more services to customers. You no longer need to worry about manually replicating an outdated QR Code design, so don’t worry. You may save all of your designs as templates using QR Code Generator so that you can use them for all of your marketing initiatives.
5. Adaptable URL
Every Dynamic QR Code comes pre-loaded with a random short URL that, when scanned, takes them to your page. You can personalize the short URL to your liking (for example, by adding your business name) to help you stand out from rivals and gain more user trust. If you would want to edit your short URL, adhere to the instructions on this page.
6. Verify prior to printing
Your food packaging should have QR Codes that are at least 2 x 2 cm (0.8 x 0.8 in) in size. You can always increase the size from there, but we do not advise doing so because it would make your Code invisible or even imperceptible. A bigger printing size is necessary for intricate designs with poor color contrast or lots of encoded letters, especially in vCard or Plain Text QR Codes. You should conduct thorough field testing using a variety of smartphones and apps to make sure your Code is flawlessly legible. This will provide you the assurance that every user will be able to scan your Code.
Visit our Help Center page for additional details on how to use QR codes. For additional information on the dos and don’ts of QR Code design for the best outcomes on your food packaging, check our How to Get Creative with QR Code Design page.
How can a QR code be made on food packaging?
- Visit QR Code Generator and choose the kind of QR Code you want to appear on the packaging of your food. To begin with, we advise using the URL QR Code.*
- Type the URL of your website.
- The creation of your QR Code is automatic.
- Add a frame and the “Scan Me” logo to your QR Code to finish customizing it.
- Choose colors that go with your personal taste or the branding of your business.
- To get your QR Code file in.jpg format, click “Download.”
- Include your newly made QR Code in the layout of your food package.
Sign up to select more QR Codes like Event, Video, and Coupon, where you may change or replace all the information without printing a new QR Code and add more information, more visuals, or both. You can upload your own logo and select from a selection of frames.
Link to any Landing page
The ideal method of connecting to your digital platforms. With this specific type of QR Code, you may simply update or change the link at any moment, even after printing.
Link to any Landing page
The ideal method of connecting to your digital platforms. With this specific type of QR Code, you may simply update or change the link at any moment, even after printing.
View an Example of a QR Code on Food Packaging
Here are some fictional accounts based on actual businesses that profit from using QR Codes in their marketing strategies in an effort to motivate you to be inventive with our QR Codes and your food packaging.
Packaged Consumer Goods
Betty Baker utilized our PDF QR Code on the packaging of their cake mixes, chocolate chips, and frosting to give devoted consumers an e-book preview of their recipes prior to the release of their recipe book. Customers could also order a print or digital copy of the book via a customized button that led to a pre-ordering landing page, allowing the business to start making money before the book even hit the shelves.
Metropolis and Culture
The town hall decided to educate and delight its tourists and visitors with a taste of their favorite baked goods and some interesting facts about the city’s history for the 100th anniversary of the oldest bakery in Springfield City. The oldest residents of the city provided testimony about how the city has changed over the past 100 years, and videos on how to make bread, from growing the wheat to baking it in stone ovens, were also included in the playlist of ten videos by putting a Video QR Code on all of the bakery’s bread packaging.
Restaurants
Southern Restaurant introduced their own line of taco and enchilada kits in supermarkets in response to consumer demand. Along with a brief advertisement providing a restaurant meal discount for anyone who purchased their supplies, they attached our Coupon QR Code to the primary packaging of their kits to further entice visitors to visit their restaurants. Customers were then able to save the coupon to their mobile devices and know where to find the closest Southern Restaurant location to use their coupons thanks to a button designed to link to the restaurant website.
Hotel & Resort
The CEO of Hotels and Resorts Grand Hotel & Resort sought to spread awareness for disaster relief in a region that had recently been hit close to his own nation. The marketing department of the hotel added the non-profit’s name and logo next to our Dynamic URL QR Code, which led straight to a mobile-friendly landing page with a “donate now” button, on each chocolate wrapper that was provided as a complimentary amenity to all hotel visitors. The website also provided details on how each donation can aid in attempts to help the affected people get back on their feet.
Coffee
In order to advertise their fair trade coffee beans, Cafe Dunwell included our Image Gallery QR Code on all of the packaging for their coffee cups and pastries as they prepared to start their own coffee shop. Customers would be directed to a mobile-friendly page with their brand color, company name, information about their fair trade initiatives, and a photo gallery of their coffee bean plantations and employees once they had followed the instructions and scanned the Code. Customers could zoom in, examine a photograph in its entirety, share it on social media, or download it directly to their mobile device by tapping on any image. For further information, a customized button led to their official website.
FAQ
It goes without saying that QR Codes give you a lot more space-efficient ways to transmit information than a typical label. With our Image Gallery QR Code or our PDF QR Code, you can offer a whole image gallery or an ebook without using more food packaging. QR Codes can be as small as 2 x 2 cm (0.8 x 0.8 in). Thus, there will be less visible clutter and waste from paper, plastic, or ink.
With the aid of QR Codes, you may communicate with customers and enlighten them about your items. The purpose of QR codes on food packaging is to essentially provide consumers a better understanding of your product, your brand, what to expect if they decide to purchase your food goods, or access promotional offers even before they add it to their shopping cart. More forward-thinking businesses employ QR Codes on food packaging to provide customers with the ability to add a product to their favorites list and reorder it from the comfort of their homes in addition to provenance information. Visit The Purpose of QR Codes for additional information on how you can use our QR Codes to help your customers locate you.
You can either build your brand around the QR Code or include it in the visual style of your company. You are no longer, unless you choose to be, limited to its black-and-white history with the introduction of the branded QR Code. Visit our Help page to learn about new design opportunities using QR Codes.
Only the data that you choose to upload will ever be included in a QR code. Everything depends on the information you need to convey to your audience. Your contact information, for instance, will be included in a vCard QR Code, allowing clients or potential employers to easily get in touch with you. Visit our page on QR Codes for Every Purpose to see all the things you can do with them.
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