A tried-and-true technique that has been employed by brands all over the world is billboard advertising. Due to their low returns and inability to be quantified, many marketing experts today still view them as being part of the “old school” of marketing. People walking by the billboard might notice it and suggest buying something for a buddy. Only six months later can they buy something. Or they might post on social media about the company without actually buying anything. The list is endless.

So why even use billboards then?

The success rates of billboard advertising can be monitored using QR Codes. With the help of this ground-breaking and distinctive technology, you can monitor QR Code scans and present, market, and sell your goods and services in a way that has never been possible before.

1. Keep an eye on your return on investment

Because there was no means to measure the activities customers took as a result of viewing them, one of the most challenging aspects of old print marketing strategies is that it is impossible to track their actual ROI. Now that billboards are equipped with QR Codes, it is possible to determine exactly how much money each one brings in. Every Dynamic QR Code created with QR Code Generator PRO includes a tracking overview with statistics on location by city and country, time spent scanning, the operating system being used, and the number of total vs. unique scans. As a result, you have all the scan metrics necessary to determine the ROI for billboard advertising.

When used in conjunction with Google Analytics, you can also monitor a customer’s whole digital journey after scanning a QR Code, including what they do on a website. For information on how to set this up, look here.

2. Examine places

The success of billboard advertising frequently depends on where it is placed. You can put up billboards in several cities or nations and compare which ones are the most effective using QR Code tracking data. In the same way that digital marketing strategies are now optimized, billboard marketing campaigns can also be done.

3. Combine marketing platforms

Making the connection between the message displayed on the billboard and the actual resultant action made by a consumer in the past was the main challenge for billboard advertising. This problem is completely resolved by QR Codes, and they also provide many other choices for doing so. When it comes to sharing movies, driving viewers to a landing page, or growing your social media following, QR Code Generator has a simple solution for every problem and the ability to track outcomes.

4. Unique designs

Your billboard’s design must be effective if you want it to successfully reach the intended target audience. The QR Codes created using QR Code Generator PRO are much more sophisticated than their black-and-white predecessors. Now, you can personalize QR Codes with various frames, a logo, company colors, and a distinctive CTA. Look here for other ideas on unique QR Code designs.

5. Editability prevents expensive print errors

With QR Codes, you can stop worrying about the dreaded reprint for printed documents. Using the QR Code Generator, you can edit any Dynamic QR Code at any moment. You made an error in your URL. Updates happen quickly. decided that posting on social media would be more effective than exhibiting a video. With just a few clicks, you may change the type of QR Code. The QR Code will continue to look exactly how it did initially.