QR CODE ON PRODUCT PACKAGING
Use QR Codes to make your information concise, pertinent, and clear and to encourage your customers to truly evaluate your products based on their packaging.
Make your information useful with a QR Code on Product Packaging
Lessen information overload
Engage with customers
Discounts and coupons
Mobile business
The Advantages of QR Code for Product Packaging
Lessen information overload
What allows you to increase while decreasing? There’s no need to dwell on the answer for too long. While freeing up space on the product packaging and enhancing its clever design, QR Codes enable you to maximize the information about your products and the advantages you offer to customers. With only one scan and minimal information overload, you may link your audience to your whole supply chain, your social media channels, and even a smarter manner of shopping.
Engage with customers
Consider moving the discussion about your goods to social media, where you can create a community and maintain client interest in your brand. By listing all of your social media accounts on our mobile-friendly QR Code pages, you provide customers the freedom to follow you on their preferred social media channel, be it Facebook, Twitter, Instagram, or another one.
Discounts and coupons
Do you have bargains on your newest products or a special holiday offer that you’d want to make known to marketing leads as well as your regular customers? Perfect, since using QR Codes will enable you to accomplish just that. With a quick scan, customers may access your digital coupon campaign instantly thanks to Coupon QR Code.
However, it goes beyond simply informing people. Consumers demand more mobile-friendly content as a result of the rise in mobile users over the past few years, which is also seen in Google’s transition to mobile-first indexing. You may provide your consumers rapid access to information about promotions, make coupons usable with just one scan, let them immediately save your coupon, email it to themselves, and let them instantly share it with friends on social media or anyplace else online by printing a coupon QR code on the packaging of your products.
Mobile business
Put a QR Code that leads customers to a landing page with a subscription option or your online store so they can simply continue shopping for more of your products on the packaging of your products to promote post-purchase engagement. Deliver electronic commerce directly to the consumer’s hand via wireless technology by using our QR Code Generator.
Best Practices for QR Codes on Product Packaging
There are a few things to consider when constructing your design if you plan to incorporate QR Codes into your product packaging marketing strategy. The QR Code is no longer just one color; you can now employ a range of design possibilities to draw in your target audience. Here are some suggestions.
1. Include guidelines
Printing QR Codes without a brief description of what the consumer would benefit or learn by scanning one is a common error committed by QR Code users in the past. If you don’t encourage customers to scan your Code, all of your marketing efforts will be for nothing.
2. Frame it
Your company’s brand identity or the design of your product packaging can be incorporated into your QR Code using our customisable frames. You will be presented with a wide selection of pre-made frames with various Call to Action (CTA) texts and color options when you begin building your QR Code. You can further customize if you wish to include individualized information by choosing a different shape, a different icon, or even adding your own text.
3. Incorporate a logo into your QR Code.
You can decide to include a logo at the middle of your QR Code after choosing a frame option and customizing the size, color, and form of your Code. You can submit your own logo or your own CTA, such as “Coupon,” “Like us,” or “Find us,” even if there are a few pre-made options to choose from. So that QR Codes may continue to be scanned, our system automatically determines the optimal and largest size for your logos, so you do not have to bother about making the proper adjustments.
4. Keep your creations.
Imagine that you want to publicize the arrival of a new product from the same line or that you have expanded your departments to offer more services to your customers while maintaining the integrity of your design. You no longer need to worry about manually replicating an outdated QR Code design, so don’t worry. You may save all of your designs as templates using QR Code Generator so that you can use them for all of your marketing initiatives.
5. Verify prior to printing
A QR Code on the packaging of your goods should be no smaller than 2 x 2 cm (0.8 x 0.8 in). You can always increase the size from there, but we do not advise doing so because it would make your Code invisible or even imperceptible. A bigger printing size is necessary for intricate designs with poor color contrast or lots of encoded letters, especially in vCard or Plain Text QR Codes. You should conduct thorough field testing using a variety of smartphones and apps to make sure your Code is flawlessly legible. This will provide you the assurance that every user will be able to scan your Code.
Visit our Help Center page for additional details on how to use QR codes. For additional information on the dos and don’ts of QR Code design for the best outcomes on your product packaging, see our How to Get Creative with QR Code Design page.
Link to any Landing page
The ideal method of connecting to your digital platforms. With this specific type of QR Code, you may simply update or change the link at any moment, even after printing.
How can a QR code be made on product packaging?
- Visit QR Code Generator and choose the kind of QR Code you want to appear on the packaging of your goods. To begin, we advise utilizing the URL QR Code.*
- Type the URL of your website.
- The creation of your QR Code is automatic.
- Add a frame and the “Scan Me” logo to your QR Code to further modify its appearance.
- Choose colors that go with your personal taste or the branding of your business.
- To get your QR Code file in.jpg format, click “Download.”
- Include your newly made QR Code in the layout of your product packaging.
*Sign up to select more QR Codes, including Event, Video, and Coupon, where you can update or replace all the text without printing a new QR Code. You may also add extra text and images. You can upload your own logo and select from a selection of frames.
View an Example of a QR Code on Product Packaging
When it comes to improving the customer experience with your product packaging, QR Codes provide much more. Use the following fictitious businesses as examples of how to include QR Codes into package design.
Packaged Consumer Goods
Customers at Betty Baker wanted to find it simpler to store and use their coupons. With more than a billion people owning smartphones, they made the decision to take advantage of QR Codes by utilizing our Coupon QR Code on the packaging of their baking products to run a digital coupon campaign. Customers could access further promotion details via the QR Code, save coupons straight to their cellphones, email them to themselves, and immediately share them with friends on social media or anyplace else online, all from a mobile-friendly page.
Customers don’t have to worry about remembering to save or grab their coupons. They have your coupons if they have access to their phones. Additionally, by using our Dynamic Code, they were able to assess the success of their coupon campaign thanks to our track tool, which displays the frequency, location, timing, and device of Code scanning.
Game and software developers
After a new game was released, eGo Gaming Studios sought feedback on a variety of topics, including the gaming experience, the appeal of the packaging design, and—most importantly for the growth of their online store—the platform that users used to buy games. They were able to brand the page with their own logo, make categories and subcategories for reviews, and collect customer contact details like email addresses and phone numbers in order to grow their mailing list for upcoming promotions by embedding our Feedback QR Code on their packaging inserts. Additionally, eGo Gaming Studios’ email address received each and every piece of feedback.
Personalized electronics
The fictional manufacturer Siekens Electronics is faced with a pressing problem: how can they improve the accessibility and use of their user manuals for customers at all times? They made the decision to merge print and the internet world by placing our Video QR Code on the packaging for their gadgets and including explicit directions on what users may access by scanning the Code. To demonstrate to customers how various electronics operated and to promote related products and their most recent releases, the Siekens team put up a playlist of videos.
They eventually discovered that placing the QR Codes directly on the package and linking them to the user manual’s videos or PDF versions may save them additional money on printing.
Retailers
Elle Boutique’s retail establishment enjoyed excellent local success, but the company desired to increase its market exposure on a national and possibly international scale. They were able to link their present consumers to their online store and advertise their social media accounts by putting our Dynamic URL QR Code to their packaging. By using QR Codes to enable their customers to market for them, they were successful in increasing both the traffic to their website and the amount of shares and likes on their postings.
Lodges & Hotels
Grand Hotel & Resort’s Business Page QR Code was just what they needed to increase in-store sales of their spa products. The QR Code supplied customers with crucial company details on a mobile-friendly website, including their mission statement, address, and opening hours. Additionally, a button that linked to their online store allowed customers from other countries to conveniently make additional purchases.
FAQ
The QR Code is finding it difficult to get past its past. No, QR Codes do not need to be monochromatic unless your campaign or brand is built around a black and white color scheme. Contrarily, they can be as colorful or subdued as you need them to be. However, we do not advise having them too subdued because your viewers won’t notice them. We suggest visiting our QR Code Design page and our Help Center page if you have any technical questions to gain ideas and be creative with your QR Codes.
If you don’t include a QR Code on your business card, how else would you benefit from the amazing advantages of linking directly to your company, your contact information, or samples of your work? So, certainly, you should create your own QR Code right away and test it out.
We advise against printing anything smaller than 2 x 2 cm (0.8 x 0.8 in) on small or medium-sized surfaces, such as business cards, because anything smaller would be impossible to scan or, worse still, invisible. Now, what size? What size would you like to reach? Here, the sky is the limit. Do you want to question the idea of “standard business cards” by making it into a poster, or do you want to be conservative and just put it to a conventional sized business card? Regardless of the size you choose, we have you covered. For more advice, read our page on printing QR Codes.
To generate and design your business card QR Code, first go to our QR Code Generator page. Then, be sure to test it on different scanning applications to ensure everything is working as it should. Finally, download your QR Code as a JPG, PNG, SVG, or EPS that is appropriate for all print options. Simple, right?