In the next world, Lay’s QR code campaign left a mark of their creativity and talent.
With small digital footprints on its packaging, branded crackers can engage with customers and increase brand awareness with ease.
This just proves the results of QR codes as a promotional tool, especially when they are generated from the best QR code generator.
In this article, we explored how Lay’s uses QR codes in its follow-up campaigns and what makes us so successful.
How did Lay’s QR codes make their translation campaigns fun and engaging?
Lay’s is a famous snack brand in the US with 30 famous snack brands, including Doritos, Cheetos and Fritos.
Continuing to establish themselves as a player in the snack food space, they introduced QR codes into their subsequent campaigns. Here’s how they executed these three effective promotional campaigns using QR codes:
Offers exclusive rewards
In one of the campaigns in the Philippines, the light food manufacturing company partnered with several establishments to provide rewards to consumers.
QR code on packaging Cheetos, Doritos and Ruffles can be found. When scanned with a smartphone camera, they lead buyers to a registration page containing full working mechanics and information about some unique bonuses.
These rewards range from music lessons to an all-inclusive vacation worth PHP 100,000.
Another campaign they did was for Super Bowl LVIII. By scanning the QR code on specially marked snack packages, fans have the opportunity to press the official Super Bowl LVIII confetti button.
Provide interactive interaction
In partnership with Hasbro, Lay’s chips can also be found on collections containing popular snacks from Doritos, Fritos, Ruffles and Cheetos.
By scanning the code, Hasbro fans will access a virtual world inspired by both companies. In this game, players can choose the environment to play in before driving to their destination, collecting items along the way. Frito-Lay snacks along the way.
Open refund possibility
One of the best ways to engage your consumers more is to give back. That’s why in India, the company integrates Google Pay QR codes on Lays, Kurkure and Doritos packaging.
In this campaign, consumers can get a gift voucher that offers cashback rewards ranging from ₹5 to 30 INR. To participate, they need to scan the Lay’s cashback QR code using the latest version of Google Pay and enter the code printed inside their snack pack.
Lay’s benefits of using QR codes in their marketing strategy
Those are just some of the creative ways Lay’s uses QR codes in its promotions.
But what is it about QR codes that makes them such effective tools for marketing? How do QR codes work? Let’s discuss them in detail.
Flexibility and variety
QR codes can store a variety of content in their data modules, which are the colored squares that make up the barcode, and only require a quick scan to access them.
If a campaign needs a landing page for a new promotion, it can use an HTML QR code. Or if, for example, a Lay’s consumer asks, “How can I contact Lay’s potatoes?”, the company can also use QR codes to direct him to his email to order. communicate directly.
Customizable
In addition to being very flexible, QR codes are also very customizable. This allows them to create attractive QR codes like they did for their cashback promotions.
QR code customization can be done with the app or online QR code editor.QR code generator with logoOnline. Parts of the QR code that can be personalized include color, pattern, and eye shape.
Easy to edit and update
Sometimes, content needs to be changed or updated to keep up with current campaigns. Luckily there is a way to do this without creating a new QR code.
How? You can actually use filters and image editing tools to create screenshots.editing a QR codeAs long as you’re using dynamic QR codes, they’re more modern than static QR codes and come with several features that make them the preferred type of code for marketing purposes.
Cost effective
What makes Lay’s chips QR code perfect for its marketing is the results it can deliver while also being worth its cost.
One important thing is to distribute a QR code just print or display it in specific areas. With Frito-Lay, this is done on their food packaging. For people to buy this brand’s products quickly and easily, it is the fastest and easiest way to spread the message and create engagement.
Second, you should make sure that your project has a detailed and clear business plan.QR Codes for MarketingCan connect people with a lot of information in a small space. There’s no need to cover up posters or packaging with lots of promotional material. All Lay’s needs is to let the Internet and their QR codes do all the work.
Access scan tracking and analysis
Data is essential to every marketing effort. With a dynamic QR code generator, brands like Lay’s can track the performance of their QR codes and review the success of their campaigns.
Measurable metrics include:
- Total number of scans
- Number of unique scans
- time and location of a scan
- devices used for scanning
- With this information, any marketing team can adjust their ongoing campaigns and prepare for upcoming ones.
How to achieve the same success in your campaigns as Lay’s chips QR codes
With genius motives and smart use of technology, new technological applications have fueled the development of the cryptocurrency market.Lay’s interesting QR code has truly shown the world how it is become a giant like today. If you are a business owner who wants to implement a winning marketing strategy like Lay’s, start creating your own QR codes now!
Creating QR codes for marketing campaigns can be done in a few simple steps.
- Open OnlQR in your browser.
- Choose the best QR code solution for your needs. We offer both static and dynamic QR code solutions, such as for landing pages, vCards, or social media pages.
- Fill in the information in the boxes that you want to encode into your QR code. Then, click the Generate QR Code button.
- Customize your QR code to make it stand out. You can change its color, shape and design. You can also add an attractive call-to-action through the frame.
- Perform a scan test to see if the code works.
- Download as PNG or SVG and deploy!
Other smart ways to use QR codes in your campaigns
In addition to Frito-Lay’s campaign, there are many other advertising campaigns deployed in the food industry. Customer success stories that will demonstrate the importance of QR codes in all industries .
The methods that Lay’s QR code campaigns use to promote their brand are genius in their own right, but you can also apply the power of QR codes in other ways. Here are the five best QR code ideas to try:
Share interactive content
There’s a friend who’s visiting you this weekend. Interactive content in your campaign is a fun and creative way to interact with your audience. Such content can include quizzes, infographics, and videos.
QR codes can distribute this content effectively, as they give scanners instant access to your documents. By using them, you will quickly attract engagement and happy customers.
Provide valuable information
Learning is important for everyone, especially consumers looking for products to buy. That’s why another way to use QR codes in marketing is to provide useful information to your audience.
Not only does it provide customers with a good product, but it also demonstrates transparency and trustworthiness.
An example of this is a QR code that provides information about a product when scanned. Nutritional information on foods served in a restaurant. If people want to know more about their food for health-related reasons, they can scan the appropriate QR code to access the information.
Increase loyalty with efficiency.
It’s always a good sign when customers continue to buy your products over your competitors. Today, brands achieve this through a number of ways, including, but not limited to, providing effective customer service and offering loyalty programs.
What makes QR codes perfect for this purpose is that you can blow it all away when it comes to inspiring creativity and brand loyalty through them. Whatever strategy you create, there’s a QR code solution that can help.
Virtual product testing
Some people want to see your product in use before buying. To provide this service without wasting inventory, you can use an online illustration app.QR code videoHello, I’m a virtual assistant.
By linking a virtual demonstration of your product to a QR code, you can build customer trust in your product instantly. This is perfect for items like beauty products, jewelry, and even software.
Promote tourism
In the first quarter of 2024, international tourism increased to 97% compared to before the pandemic. There’s no better time to promote your travel and accommodation services than now. Luckily, QR codes are valuable assets that you can implement in your documents.
These codes can connect visitors to a variety of experiences that make their visit fun and convenient. They can also share a curated list of recommended restaurants in your area, saving them the effort of having to do a lot of research.
Your QR code can also lead visitors to an interactive map to help them navigate the city more efficiently.