Finding customers is the main formula for B2B and B2C companies. Statistics show that 80% of continuing efforts are aimed at attracting a specific target audience (based on gender, search terms, and occupation). It is a lead generation process that focuses on converting leads into actual customers. You should run different advertising campaigns with many different information goals to find potential customers. This way, advertisers can show their ads to a group of users. If you want to improve your lead management efficiency, try generating leads with QR codes.
Advantages of generating leads with QR codes
QR Code generator helps achieve the best results in lead management. This tool is worth using for a few key reasons:
- High conversion rate. QR codes bridge the gap between the online and offline worlds. The restaurant business exposes interactive code that helps optimize orders and improve customer service. This increases the conversion rate of advertising campaigns;
- Cost effective. QR code generator is a multifunctional tool. Whether you have a free or paid subscription, you can generate an unlimited number of codes. This is important for small businesses and startups that cannot invest in marketing tools;
- Interact directly with your target audience. You can create a QR code and add your domain name to it. It will increase audience trust and improve company recall. Users will see your brand name in the domain of the code and scan it more actively;
- Option to edit code. Let’s say you created a code for Google Forms to capture customer contact information and then placed that code on a printed document. At some point, you decide to use that lead QR code to collect feedback, so to avoid having to reprint it, you edit the source code and change its content. It makes marketing more manageable.
The ease of scanning QR codes with a mobile device also deserves a separate mention. Your users don’t need any special tools to open the code, just a smartphone.
Idea of using QR generator to get leads
To achieve your desired sales level, put maximum effort into lead generation. You can use QR code generator to accomplish your goal. Here are 3 simple ways to use engagement codes to generate leads:
vCard QR code
Using electronic business cards is much more convenient than using traditional business cards. Create a QR code with your contact information so potential customers can quickly contact you to discuss a deal;
Product QR code
Customers need detailed information about your product or service to make a decision. If you create a QR code with a product description, you’ll give them more reasons to buy your product;
Event QR code
Suppose you want to invite potential customers to a store opening, anniversary, or other event. In that case, you will need a QR code with the poster, time and location, event program and other details.
Every scan is a new lead that you will have in your account. You can track a QR code to see when and where it was scanned, and what device was used. To get this information, access your QR code, select the specific code, and click the “Statistics” button.
Indeed, you need to create QR codes for your business to increase the number of customers significantly. Use engagement codes and your lead management will reach a new level of efficiency!