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The Role of QR Codes in Starbucks’ Success: A Case Study
Starbucks, a global coffeehouse giant, has consistently leveraged technology to stay ahead in a highly competitive market. Among its many innovative approaches, the adoption of QR codes has played a significant role in enhancing customer engagement, streamlining operations, and driving revenue. This case study explores how Starbucks has integrated QR codes into its business strategy, the benefits derived, challenges faced, and the implications for other businesses.